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SEMA SHOW, ALWAYS BE READY CUSTOM F-150: THE F-511
- Nov 16, 2017 -

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The SEMA show highlights some of the automotive industries premier specialty product manufacturers from around the world. On display you’ll find every after market piece of equipment for your car or truck you can imagine. For this years SEMA show we teamed up with the KOLAB Agency in creating a one-of-a-kind Ford F-150 Raptor that embodied the 5.11 mantra to “Always Be Ready”.

The Custom F-150 features all the best in off-road performance parts. Also featured are internal MOLLE panels for utilizing 5.11 pouches and bags for customizing your mission needs. The F-150 is also a nod to the men and women we service in the first responder and military community. After the F-150 went through an entire make over we thought it fitting to rename the truck as the F-511.

“We wanted to create a vehicle that embodies the same level of readiness that our product does, and Ernie and his team(KOLAB) nailed it,” said Willem Driessen, Vice President of Global Marketing for 5.11. “Readiness, foremost, is a mentality. You work toward it with your training, then it expands to your gear, and can certainly be extended to your vehicle – be it in the Ready Bag behind your back seat, or the seat fabric itself.” Driessen continued, “It took some serious teamwork to complete this truck, and it has really been an honor working on the F-511 with Ernie, Doug and the entire KOLAB Agency crew.”

“This year, we wanted to devote a build for SEMA to the servicemen and women of America,” said KOLAB Agency owner, Ernie Manansala. “I grew up in a town where I grew up knowing all the firemen, police officers, and armed service members.” Manansala continued, “To provide them with the most authentic vehicle possible, and one that could meet the demanding needs of those in public service, I knew early on that 5.11 was our ideal partner. With their heritage rooted in producing gear for servicemen and women, they understand the importance of innovation and preparedness – two of the aspects that really drove the design of the F-511.”

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